Top 7 Content trends to watch in 2023

As we all know CONTENT IS KING. Making. But we fall into a trap of creating lots of content. Can you tell me what is more relevant “Branding or views?” Branding is a long-term game that has a strong base the audience but views are just views.

User experience must be your main goal while developing a content strategy for your product, blog post, and video.

There are 8 content trends to focus on so that you can get better engagement. Here, I am not writing about only for blog posts, we will cover all platforms.

Last but not least, I shared the best content marketing strategy for creating a brand.

Use of AI-Generated Content

As per McKinsey 2022, most companies are already adopted AI in at least one business area. And you will be shocked to know that ChatGPT saw 1 million users in just 5 Days after its fully released. All the users want to try the technology.

For Instagram to reach 1 million users, it took 2.5 months, for Facebook it took 10 months, for Twitter it took 24 months, and for Netflix it took 41 months.

Do you think AI-generated content can rank your website? Or is good for your brand identity?

No, AI-generated content can kill your brand. Because this is against the google’s EEAT algorithm.

• Your brand’s voice and identity are at risk when you copy others. There is no problem for Google if you copy other content because they already know how to handle copied content.

1. Legal Issue: Like humans, AI-generated content can be wrong. It can generate inappropriate content, intellectual property content, and illegal content. Copying others’ content or designs might violate copyright or trademark infringement.
2. Trust issue: With AI-generated content you are not able to establish a unique identity for your brand. Your audience will lose interest in your brand if they discover your content isn’t original; they will stop recommending it to others.

Now the question is: What can you do? How can you use AI tools?

You can also use AI based on your experience. But keep in mind these things to make your identity

1. E-E-A-T: As per Google Algorithm, it Presents E-E-A-T To Improve Page Quality Rating. In the EEAT formula, E stands for Experience, E stands for Expertise, A stands for Authority, and T stands for Trust. When developing content, it’s important to consider the creator’s experience and expertise in the topic, as well as their authority as a source.
2. Differentiate yourself: You can focus on building a strong and engaged community of loyal customers. Create an emotional connection with your audience by using storytelling to humanize your brand.
3. Use AI tools: Always use AI tools to generate content ideas, outlines, examples, facts, and topics quickly. You can use content generation software to write articles, but you should ask humans to review, verify, and rewrite them differently.
4. Be consistent: Your story must be consistent across all platforms, products, and services you offer.

Make short-form content

People are more likely to shift from long-form content to short-form content. You will also have to create short-form videos if you want to do well in the SERPs with Google’s web stories.

• Video on social media can generate up to 1200% more shares than text or images combined, according to a Wordstream survey.
• Video drives a 157% increase in organic traffic from SERPs.
• Twitter says video tweets are 10x more engaging than others.

Understand why short-form video content generates more views than other.

Short-form videos are popular due to their ability to easily capture attention and generate interest. Because the human attention span is less than 8.25 seconds. Behaviorally, short form videos are known for exhibiting these 6 characteristics, namely attention span, novelty, easily consumable, FOMO, emotion, and social connection. They are an effective way to engage with audiences and create a lasting impact, making them a preferred format for busy viewers.

But keep in mind

• Diversify content: You cannot rely on only video content. Audiences also prefer text, images, and infographic content as well.
• Time-consuming: Making a video is a long process. It includes scripting, shooting, editing, and publishing which can take 10 hours to 1 week.
• Cost: Producing video content can be costly because it requires additional equipment, such as cameras, lighting, and editing software.

Now the question is how can you make effective short-form content

• Creativity: Make your content captivating, understandable, and interesting. Your content should be formatted so that you can cover all the information in a short amount of time.
• Emotion: Videos that evoke positive feelings, such as joy, laughter, or inspiration, tend to go viral more readily.
• Storytelling: Try to use a story to present your content. Because sotries are more shareable and engaging.
• Make sure you publish content on a variety of platforms, such as YouTube, Instagram, TikTok, LinkedIn, Facebook, website, and Snapchat.

Make Content on People Also Ask

According to research, the number of featured snippets has declined, whereas the number of paid advertisements has increased. Based on over 100,000 desktop and mobile keywords, it shows what percentage of SERPs display a certain SERP feature.

(Source: People Also Asked vs. Featured Snippets — 3 years of data (kevin-indig.com)

• According to Ahrefs, featured snippets account for 30% of all Google search results. This is with 40.7% of the traffic coming from web pages ranked between #2 and #10.
• A survey by Stone Temple Consulting found that the “PAA” feature has a click-through rate 3 times higher than traditional text-based search results.
• Moz found that the “People Also Ask” feature has a higher click-through rate than other rich results, such as featured snippets.

Keep in mind to develop content

Analyze what type of question your target audience is looking for. In order to find questions, you can check out forums, articles, groups, and tools.

You need to improve your existing content and ensure that your content matches the query you have provided.

Visual Search And Voice Search content

Visual and voice search are growing rapidly. Because there are 3 major factor that is increasing use of mobile devices, the rise of virtual assistants, and expertises in natural language processing.

According to Accenture, virtual assistants are utilized by over 50% of consumers in the United States, Japan, and China..

35% of millennials use voice search on a daily basis, according to the Abode survey.

Keep in mind,

Text search will never die because it remains one of the most efficient and speedy ways to search through large Also, it can be used on any device or platform equipped with a keyboard or screen, rendering it highly accessible to people of any age, language, or ability.

How to make content for voice and visual search? Let’s see

1. Use descriptive and natural language: When creating content, use descriptive language that accurately describes your page. Voice searches are more conversational, so using natural language in your content will help it rank better in voice search results.
2. Optimize your images: Use descriptive filenames and alt text to help search engines understand your images’ content. This will also improve your ranking in visual search results.
3. Use structured data: Implement structured data on your website to help search engines understand your website content. This will help your website appear in rich snippets, which are highly visible in both visual and voice search results.
4. Use rich snippets to provide more information about your products or services. This can increase your chances of being featured in voice and visual search results.
5. Use schema markup to provide search engines with additional information about your website and products. This can also improve your visibility in voice and visual search results.
6. Optimize your website and content for voice search by using long-tail keywords and providing clear and concise answers to common questions.

Make content fresh instead of writing new content

Let’s take the example of Wikipedia. Companies will need to update their content to maintain their rankings, rather than just writing new content to improve their rankings. It also helps with many different things like cost-effectiveness, audience engagement, and improving brand reputation.

But when you are updating your content, keep in mind that you don’t change your URL structure.

How to improve the quality of your content

• Always content research to find audience interest, pain points, and questions to create content on it.
• To reach new audiences, repurpose existing content into infographics, videos, and e-books.
• Determine how your competitors use their content and differentiate yourself from them.

Focus on interactive content

Interactive content is a type of content that allows the user to engage with it and become a part of the experience. Interactive content can generate more traffic to your website and social media pages.

Why is user experience so important?

Interactive content improves engagement with audiences by providing personalized experiences. It keeps users on your site for longer periods of time, resulting in increased user retention and brand awareness.

1. According to an Adobe study, 38% of people will stop engaging with a website if the content or layout is unattractive.
2. A survey by Forrester found that a well-designed user interface could increase website conversion rates by up to 200%.

How can you create interactive content?

• Interactive infographics: Create an infographic that includes clickable elements or interactive charts.
• Create videos that allow viewers to interact with the content. For example, you can create a video that allows viewers to click on different sections of the video to access more information.

Podcasting

Podcasting has become increasingly popular in recent years. It is a form of audio broadcasting that is distributed over the internet. Podcasts are a great way to reach a new audience and build a community around your brand.

Why is podcasting so important?

Podcast listeners tend to be highly engaged with the content they consume. In fact, 80% of podcast listeners listen to all or most of each episode, and they are more likely to follow brands on social media.

Podcasting is important because it provides a way to reach a new audience that may not be aware of your brand. Podcasting also provides a way to monetize your content through sponsorships and advertising.

How can you start a podcast?

To start a podcast, you will need to create a plan, decide on a format, and choose a hosting platform. You will also need to invest in audio equipment, such as a microphone and audio editing software.

Conclusion

As a result, I think these will help you improve your content and focus on the important things. These 7 content trend you can use in 2023. But always keep in mind, you need to keep up with the latest trends, content and tools. Because the current world is so much uncertain and it changing too fast.

If you have some of more content trend ideas, please share them here.

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