E-Commerce On-Page SEO | Killer Product Title And Description that's Sale
What is Product Title:
A product title providing short information regarding your product in one line.
A better title helps users to understand your product and helps to rank on search engines.
What is product Description:-:
A product description describes the product’s value, benefits, features, value, USP, and problem it solves in detail for your potential customer.
It is a type of marketing copy that helps generate more sales and convinces you to buy your product.
Why is Product Description and Title Important?
Online shopping is exploding day by day.
Also, on E-commerce sites, people’s trust and sales are on the rise.
In developed countries, approx 80–85% of customers go online to research their product on different sites.
Only 15–20% of people buy online after research.
And Product description plays a huge role in it.
And 37% of traffic comes on e-commerce sites from search engines(SEMrush).
23% of e-commerce orders directly depend on organic traffic.
According to backlinko, traffic distribution on E-commerce sites.
So, here your product title & description plays a big role to show up on the search engine result.
A long product and properly SEO optimized title & description helps to rank your product on search engines.
Describing your product details, features, and benefits to sell more.
According to the backlinko, You need to write a good title with approx 1000+ words description for rank on search engine.
And better understanding of your product.
Now, we are going to discuss how you can write a Better Title and Description which Rank and Sale.
Research Your Keyword:
Keyword research is the base of your title, description, and SEO.
Without keyword research you can’t create a fully SEO optimized title and Description.
Your title should be clickable and exactly what your customer is looking for.
Let’s look here different ways to find keywords for free,
Google Suggest & Google Keyword Planner
Basically, we discussed before that almost 37% of customers come from search engines.
so, we use Google Suggestions to find the exact keywords from which consumers are coming to buy.
First, tap on the google search bar and search with your product name.
For Example: When you write “Black nike shoes” google suggests you some keyword that you use.
Also, we can use LSI keywords to research our keywords for the title.
Now, we use Google Keyword Planner to get more keywords with search volume.
Here, we exclude low search volume keywords from our title.
For Example:- If you type a keyword like “Black running shoes” into keyword planner.
It shows you lots of ideas related to keywords but you use keywords according to you.
Also, if you want to create a category page, Google Shopping helps you create your product’s category.
This option shows you lots of options that you can use in your website to improve the UX of your site.
Once you use Google for your Ecommerce site. Then you use Amazon suggest tool for Keyword Research.
Amazon Suggest
Amazon is the largest e-commerce site in the whole world.
I know, if you create your personal site then amazon is a competitor but you can list products on amazon.
Amazon gives lots of suggestions like google.
For example:- If you write a keyword on amazon like “black nike shoes”, it shows you approx same results.
Amazon suggests exact results which are mostly searched by customers.
Also, you can use amazon to create your product category page.
Here, you find lots of categories worldwide.
Now, we use free tools for keyword research.
Keyword Everywhere
It’s a type of extension which helps to find keywords on search engines.
It shows us Related Keywords, People also search Keyword, Trending Keyword, and long-tail keyword.
For Example:- If i write on google like “Nike shoes”, extension show you more keyword idea
This shows you lots of research according to keywords.
Now we talk about Paid tools
SEMrush
SEMrush gives you a few free searches to research your product keyword, SEO, competitor keywords/analysis.
You use two types to get an idea of your content.
First, you use a Keyword Magic tool to research your keyword traffic, difficulty, and many ideas.
For Example:- I write on a Keyword magic tool like “black running shoes” then it shows me some relevant result according to my keyword.
Second, you can analyze your competitor's keywords.
Go to organic research and search your competitor’s website.
For example:- I write here “boat.com” and go positions then it show me
Also, you can get your competitor’s report for free and it shows you all your competitor list.
This gives you more features for SEO.
That’s nice…
Write Product Title and Description
Now, get ready to write killer product titles and descriptions with on page SEO.
Write Product Title:
Before writing a product title, you must go through all the instructions given by amazon.
According to Amazon,
You write fewer than 80 characters, numerals(123..), keyword, size and colors.
Don’t use hot items, bestsellers, free shipping, or 100%guarantee and character like(!@#$%*().
Note:- Don’t write long titles, try to write all-important keywords in your title.
If you do have not any idea about How to write a good title?, you can use this formula
“Brand — model — gender — what it is — important marketing fact — color and size — material — other important specs — conditions”
Look at this Product Title Example image
Look at these titles and match the title with the formula.
All the big companies follow this effective formula to write the title.
Here, I will show you some WRONG product title example.
Look at the image
Now, look another step
Use Title Tags like “Best Deal”, “Cheap”, X%Off, and Buy Now to Get More Traffic
You can create a separate page/category for High CTR keywords.
For example:- Let’s say you create a new website, and you organise a “50% off sale”.
So, you can create a category page of “50% off sale” and list all your products.
You definitely know that “HIgh CTR= More sale”.
I write here some high CTR keywords for your e-commerce site and product category pages.
- X% off (“25% Off”)
- Guarantee
- Lowest Price/Cheapest price
- Free Shipping
- Overnight Shipping
- Sale
- 100% Return within 1week/1month
- Today’s Sale
Let’s look here an example of amazon
I searched for keywords in google like “50% off running shoes”.
So, amazon created a separate page for 50% off.
This page has good CTR.
That’s nice..
People also love these keywords
- Cheap
- Deal
- Review
- Best
- Online
- Free shipping
Let’s look at the right way to write product descriptions..
Product Description:
We already discussed that product description play huge role for SEO and give information to buy a product.
Also, a good product description is VERY important for CTR.
You can use the high CTR keyword in your description tag.
Here are a few examples of phrases you can use in product description to get more clicks.
- Get 100% Free shipping on/upto/above 50$ spent
- Save X% off on — — — — —
- Today, Get the best price on — — — — — -
- Click here to see all exclusive deal on — — — — — — — — —
- 100% money back guarantee on — — — — —
- Check the list of — — — — — — are on sale right now.
Don’t write descriptions like a blog post.
You write descriptions for more CTR, more conversion, and sale.
Sprinkle your Keyword for SEO
Extract your all keywords from google, amazon and other tools and make a list.
You need to write an in-depth product description, but you make sure that you have used your target keyword 4–5 times and more in your content.
Here, i give you some formulas to get an idea about write effective description
Give answer of all question which mentioned below,
- Who’s the potential customer?
- What problems does it solve?
- What desires does it fulfill?
- Clear all the Objections?
- Why should they buy from me?
- What words & phrases do they use?
Click on the link to create a buyer’s persona.
Let’s understand an example of deodorant product description:
The problem it solves: Odor fighting, fill fresh
Desire: Freshness, fill confidence,
Objection: 24 hours odor protection, Natural
Why you: 20,000 5-star reviews, award-winning
Words and Phrases: Natural, Fresh, Fighting, confidence
Understand a Sample Template to Write Effective Product Description:
Here, I will show you a TEMPLATE for writing about a product.
Descriptive Title:- Write a good title with all important keywords.
Price & Offer: Write your product price and give useful offers if you give.
Gain Trust: Must include Trust Factor in your description.
Rating: Must take ratings with your customer to gain more trust.
Features: Write all features of your product.
Description: Include all the benefits, problems it solves in your description with key points.
Additional Motivation: More features and detail provided below the page.
Bonus:
- So what? Formula
The use of this formula is very simple.
First, you create a list of all features of your product.
Every time you make a statement, ask yourself, “so what?”
And convert all the features into benefits.
For Example A apple launch a new iPhone
Feature- 64GB Storage, 4GB RAM, 64MP Camera
Now ask yourself “so what?”
The benefit is, Save lots of photos, videos, apps and lots of other things in 64GB storage.
2x more powerful, load images very quickly and faster with 4GB RAM.
Get HD quality images at every moment with a 64 MP camera.
- PAS Formula:-
It’s also a very simple formula to use.
Problem — Identify the problem at hand.
Agitate — Explain the negative impact of having this problem.
Solve — Offer a solution.
The BAB formula is also similar to the PAS formula.
Before — This is what your life is like now.
After — This is how you’ll feel once the problem has been solved.
Bridge — This is how you get there.
You describe all the features in detail.
Use storytelling methods to write with every formula.
I think you understand all the concepts for E-commerce site on-page SEO. And understand write an effective product title and description that convert more sales.
If you have any doubt you ask in the comments.
